Get Screened Finger Lakes: Cancer Screening Awareness
For years, the Cancer Services Program of Monroe County (CSPMC) has been partnering with Causewave Community Partners on a messaging campaign focused on encouraging the uninsured or under-insured population to get breast, cervical, and colorectal cancer screenings.
In the Rochester area, research shows a lack of insurance coverage is just one of many barriers to individuals seeking out and receiving cancer screenings. Other screening barriers include: fear of finding cancer, confusing screening guidelines, and not having time to get screened. The Get Screened Rochester initiative is all about connecting our community members with local resources that can help them overcome cancer screening barriers.
Our partners include Cancer Services Program of Monroe County, Center for Community Health-URMC, Common Ground Health, Greater Rochester American Cancer Society, Jordan Health, Martino Flynn, Paychex, Rochester Regional Health, and Wilmot Cancer Institute.
Visit getscreenrochester.org for more information.
Pass Life On: Organ Donation
When someone in need receives an organ, not only is their wait over—their new life can begin. To an organ recipient, a donor is the Greatest Person Never Known.
Organ donors can save up to eight people and impact countless more. Unfortunately, many people awaiting transplants live limited lives or die while on the waiting list. Although a majority of people hold a positive view of organ donation, many have not take the step of joining the organ donor registry.
With our partners at the Finger Lakes Donor Recovery Network, the Pass Life On campaign encourages everyone to live life to the fullest and then help others to do the same by enrolling as an organ donor. The campaign also urges people to learn the facts about organ donation and talk to loved ones about their last wishes.
Our partners on the Pass Life On campaign include the University of Rochester Medical Center, National Kidney Foundation, Rochester Regional Health System, Lions Eye Bank at Rochester (formerly Rochester/Finger Lakes Eye & Tissue Bank), Excellus Blue Cross and Blue Shield, and Transplant Awareness Organization of Greater Rochester. Creative development of this campaign was donated by Brand Cool.
Visit passlifeon.org to join the organ donor registry.
Yeah, You're THAT Distracting: Distracted Driving Prevention
Texting while driving is three times more dangerous than drunk driving—it increases your risk of a crash by 23 times (Virginia Tech, 2009) and is now the leading cause of teen deaths, according to a study by Cohen Children’s Medical Center.
The Yeah, You’re That Distracting campaign takes a unique approach by targeting the person outside the car – the driver’s family and friends. The message is simple: if you're talking or texting with someone while on the road, hold the conversation until a safer time. Otherwise, you could be the cause of an accident – or worse.
In 2012, Causewave conducted an observational study of local distracted driving behaviors –physically counting 11,000 cars – and found that one in every 34 drivers were visibly distracted by the use of a cellphone. In 2014, a follow-up study showed a 20% decline in distracted driving behaviors and that one in every 42 drivers were visibly distracted. The third installation of this study, conducted just this September, revealed that distracted driving has remained flat over the past two years.
There is more work to do. If you’d like to get involved please contact us or visit urthatdistracting.org.
This initiative is sponsored by Allstate, Isaac Heating & Air Conditioning, Rochester Automobile Dealers Association, Empire State Safety Instructors, and Rochester Regional Health.
Pro bono partners: Roberts Communications is the creative partner, Innovative Solutions developed the website, and Tipping Point Communications is our public relations partner.
Be Brave For Kids: Child Sexual Abuse Prevention
In partnership with Bivona Child Advocacy Center, we are working to educate adults in our community about child sexual abuse and provide them with the tools they need to both recognize the signs and prevent it from happening.
The statistics speak for themselves. One of every four girls and one of every six boys is sexually abused before their 18th birthday. Only 1 out of 10 children who are sexually abused will tell someone. Some never disclose.
This initiative gets people talking about the problem and provides a confidential resource to help them determine what, if anything needs to be done.
Catalyst is our pro bono partner on this campaign. Other partners on this campaign include Monroe County Child Protective Services, and area school districts. Learn more at www.bebraveforkids.org.