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About Us


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About Us


We Partner with people and organizations to get change going in our community.

Our Mission

We make communities stronger by bringing voice to diverse public issues and needs and building capacity within nonprofit organizations.

Our Vision

Causewave will be a powerful force for good. It will be a movement itself – serving as the magnet for passionate people looking to do good – and the place where ideas and missions grow into community-changing movements.

About Us

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Our Staff


Learn about our staff and board at Causewave Community Partners.

Our Staff


Learn about our staff and board at Causewave Community Partners.

Aaron Lattanzio Program Manager

Aaron Lattanzio
Program Manager

PRIMARY RESPONSIBILITIES

  • Managing three community impact initiatives: Every Minute In School Matters, Help A Caregiver, and Yeah, You're That Distracting.
  • Strategy development and coordination of community's Summer Meals program
  • Leading special projects with organizations like Common Ground Health, Hillside Family of Agencies, and Finger Lakes Eat Smart NY.
  • Solving office technology crises (mostly user errors)

CONTACT HIM

  • alattanzio@causewave.org
  • (585) 442-0200 x208

PASSIONATE ABOUT

  • Rochester Advertising Federation; Board Member, Addy Co-chair
  • Healthi Kids; Policy Team Member
  • Rochester Melanoma Action Group; Supporter
  • Alzheimer's Association of Rochester & Finger Lakes; Supporter
  • Crohn’s & Colitis Foundation of America; Supporter

FUN FACTS

  • Proud Member of #BillsMafia
  • Attendee of Woodstock ’99
  • Culinary Institute of America grad

 


Amanda Smythe Senior Program Manager

Amanda Smythe
Senior Program Manager

PRIMARY RESPONSIBILITIES

  • Partnering with nonprofits to deliver capacity building support
  • Facilitating capacity building programs with nonprofits
  • Provide marketing and communications coordination for Ontario County
  • Managing special projects on topics such as mental health stigma reduction and animal welfare
  • Unofficial office furniture arranger

CONTACT HER

  • asmythe@causewave.org
  • (585) 442-0200 x211

PASSIONATE ABOUT

  • Women’s Foundation of Genesee Valley, Volunteer
  • Flower City Philanthropy, Volunteer
  • Gilda's Club Rochester, Supporter

FUN FACTS

  • Former owner of a vintage furniture store 
  • World's messiest DIY-er
  • Always has chapstick 

Beth Hershel Director of Community Engagement

Beth Hershel
Director of Community Engagement

PRIMARY RESPONSIBILITIES

  • Fundraising to support Causewave Community Partners' work
  • Managing raised revenue including individual donors, corporate members, grants, events, and in-kind donations
  • Recruiting a large network of engaged and influential volunteers
  • Making (often snobby) food and wine recommendations

CONTACT HER

  • bhershel@causewave.org
  • (585) 442-0200 x202

PASSIONATE ABOUT

  • Women Build Flower City Habitat for Humanity; Steering Committee Member and Volunteer
  • Mary Cariola Children’s Center; Walking on Sunshine Event Volunteer
  • Women’s Foundation of Genesee Valley; 2015 Grantmaking Committee Volunteer

FUN FACTS 

  • Crushing the competition in Texas Hold ‘Em
  • Self-proclaimed hippie, having lived in both Ithaca, NY and Burlington, VT

Elizabeth Murray Program Manager

Elizabeth Murray
Program Manager

PRIMARY RESPONSIBILITIES

  • Managing three community impact initiatives: Pass Life On, H2O Hero, and Be Brave for Kids
  • Partnering with nonprofits to deliver capacity building support 
  • Leading special projects with organizations like ACT for Education, Rochester Technology and Manufacturing Association, and Goodwill of the Finger Lakes
  • Keeping everyone who’ll listen up to date on the latest political news

CONTACT HER

  • emurray@causewave.org
  • (585) 442-0200 x207

PASSIONATE ABOUT

  • Young Women’s College Prep Charter School; supporter and volunteer
  • Scottsville Athletic Association; Travel program volunteer

FUN FACTS

  • Curbside treasures, Ultimate Collector (the older, uglier, and rustier the better!)
  • Lifelong Fan of Cleveland Browns, Cavs, and Indians

Jessenya Rodriguez Rivera Office Manager

Jessenya Rodriguez Rivera
Office Manager

PRIMARY RESPONSIBILITIES

  • Manages office and business operations
  • Provides administrative support to CEO and Board of Directors
  • The glue that holds Causewave together and keeps everything running smoothly

CONTACT HER

  • jrodriguezrivera@causewave.org
  • (585) 442-0200 x200

 

PASSIONATE ABOUT

Helping others and advocating for people who are unable to do it for themselves, especially if they've been through a lot of struggles or hardships.

FUN FACTS

  • Dancing and exercising enthusiast
  • Throws down in the kitchen
  • Cooks a mean oxtail stew

 


Katelin Pellett Vice President of Programs 

Katelin Pellett
Vice President of Programs 

PRIMARY RESPONSIBILITIES

  • Leading the seven-person program team that works with 200+ nonprofit partners on behavior change efforts each year 
  • Developing partnerships with nonprofits, businesses, and community leaders 
  • Directing strategy and planning of community impact initiatives and capacity building projects
  • Keeping the office fresh with hilarious jokes and the latest trends in fashion

CONTACT HER

  • kpellett@causewave.org
  • (585) 442-0200 x204

PASSIONATE ABOUT

  • Women’s Foundation of Genesee Valley; Board Member, Governance Committee Chair, Executive Committee, Grantmaking Committee 
  • Women’s Council; Board Member, Communications Committee Co-Chair
  • Rochester Advertising Federation; Board Member, President

FUN FACTS

  • Shoop by Salt-N-Pepa, Karaoke Mic Dropper
  • Wanted to be a zookeeper or physical therapist when she was little (though she's pretty happy with the way things turned out)

Marta Driscoll Program and Outreach Manager

Marta Driscoll
Program and Outreach Manager

PRIMARY RESPONSIBILITIES

  • Supporting capacity building projects with nonprofits 
  • Managing Causewave Community Partners’ communications channels 
  • Leading volunteer recruitment and management
  • Coordinating professional development workshops for nonprofit leaders 
  • Keeping the office cheery with frequent whistling  

CONTACT HER

  • mdriscoll@causewave.org
  • (585) 442-0200 x206

PASSIONATE ABOUT

  • 19th Ward Community Association; Volunteer
  • Great Schools for All; Communications team member 
  • Rochester Irish Musician’s Association; Youth Officer, Event Coordinator

FUN FACTS 

  • AmeriCorps, Two-Termer
  • Gardening, Friend of hostas and nemesis of groundhogs 
  • Recent grad, SUNY Brockport Masters of Public Administration

          Mary Hadley            Senior Program Manager

          Mary Hadley            Senior Program Manager

PRIMARY RESPONSIBILITIES

  • Partnering with nonprofits to deliver capacity building support
  • Strategic management of collective impact initiatives
  • Facilitating capacity building programs with nonprofits
  • Providing the latest updates on the NCAA Basketball Championship

CONTACT HER

  • mhadley@causewave.org
  • (585) 442-0200 x203

 

PASSIONATE ABOUT

  • Flower City Habitat for Humanity; Board Member, Women Build Team Leader
  • Genesee Land Trust; Board Member, Urban Initiatives Committee Chair
  • Women's Foundation of Genesee Valley, Grantmaker Committee 

FUN FACTS

  • Carabineers, Enthusiast and Collector
  • Purdue Alum, Boiler Up, Chief Basketball Officer
  • "Flight Fest" originator & crew brew enthusiast

Stacey Saracene Senior Program Manager

Stacey Saracene
Senior Program Manager

PRIMARY RESPONSIBILITIES

  • Directing campaign strategy and management
  • Delivering capacity building projects with nonprofits
  • Provide marketing and communications coordination for Mary Cariola Children’s Center and New York State Success
  • Keeping the team motivated about the Buffalo Bills and USA’s Olympic Teams

CONTACT HER

  • ssaracene@causewave.org
  • (585) 442-0200 x205

PASSIONATE ABOUT

  • American Red Cross; Volunteer
  • Niagara University Admissions; Volunteer 
  • Hillside Work-Scholarship Connection; Volunteer

FUN FACTS

  • Food, travel, and sports enthusiast
  • Taught high school social studies at the City School District of Albany in a past life
  • Simon School of Business, Simon Games winner and current student

Todd Butler President and CEO

Todd Butler
President and CEO

PRIMARY RESPONSIBILITIES

  • Supporting entire team’s community improvement work
  • Leading outreach and community involvement 
  • Directing strategy and planning of collective impact initiatives
  • Collaborating with individual nonprofits on capacity building projects
  • Working closely with Causewave Community Partners' board of directors 
  • Leading office theatrical productions (former star, high school musicals)

CONTACT HIM

  • tbutler@causewave.org
  • (585) 442-0200 x201

PASSIONATE ABOUT

  • Alzheimer’s Association of Rochester & Finger Lakes; Past Vice Chair of Board
  • Rochester Area Community Foundation; Marketing Committee
  • Adjunct Professor; RIT School of Communications and Roberts Wesleyan College of Adult & Graduate Education 
  • Lover of all things outdoors: Hiking, Canoeing, Kayaking 

FUN FACTS

  • Craft Beer, Geek
  • Buffalo Sabres, Fanatic
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Our Board


Our Board


Officers and Executive Committee Members

Chair // Martha Bush, SIGMA Marketing Group
Vice Chair // Matt Jones, Wegmans Food Markets
Secretary // Jessica Murray, Esq., Syracuse University College of Law
Treasurer // Susan Barnes, Center for Governmental Research
Director-At-Large // Mike McDougall, McDougall Communications
Director-At-Large // Suzanne Seldes, The Strong
Director-At-Large // Leslie Zornow, Executive Director of Stewardship, University of Rochester
Director-At-Large // Courtney Cotrupe, Partners + Napier
Director-At-Large // John Geraci, Crux Research
Director-At-Large // John Barr, Blue Lake Associates
Immediate Past Chair // Chuck Samuels, WHAM-TV
President and CEO // Todd Butler, Causewave Community Partners


Board Members

Mary Bowe // Vice President, Rochester Regional Sales, Excellus BlueCross BlueShield

Kristen Bridenbaugh // Account Director, Roberts Communications

Chris Cebula // Chief Financial Officer, Armbruster Capital Management, Inc.

Dennis Floss // Director, Client Strategy, Democrat & Chronicle Media Group

Norma Holland // Anchor, 13-WHAM TV

Curtis Johnson // Associate, Bond Schoeneck & King, PLLC

Ajamu Kitwana // Executive Director, ESL Charitable Fund

Jane Knickerbocker // Vice President of Marketing, Jewish Senior Life

Jennifer Leonard // President & CEO, Rochester Area Community Foundation

 

Joe Mayernik // Creative Director, Roberts Communications

Susan Munn // General Manager, Entercom Marketing Results Group

Dr. Shaun Nelms // Superintendent, University of Rochester / East Partnership

Tom O’Connor // President, Al Sigl Community of Agencies

Barbara Pierce // President, Tipping Point Communications

Marisol Ramos-Lopez, MSM // Commissioner, City of Rochester Dept. of Recreation and Youth Services 

Laura Sadowski // Vice President, Annual Giving, George Eastman Museum

Beth VanVliet // Director of Client Services, Martino Flynn

Sara Wallace // Account Director, Butler/Till Media Services

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Our History


Learn about the origin of Causewave Community Partners

Our History


Learn about the origin of Causewave Community Partners

HOW IT ALL BEGAN

In 1949, W.B. “Pete” Potter – Kodak’s vice president of advertising – was on the board of the newly minted Advertising Council. This New York City organization was finding its post-war legs and beginning to develop national public service advertising campaigns. Pete Potter saw that his hometown, Rochester, had problems that needed to be addressed just like his country did.  He knew Rochester was blessed with a great deal of marketing resources and passionate people who wanted to put their talents – and their money – to work on important issues. 

The Advertising Dinner of 1949 had one main agenda item: honor and recognize Pete for his influence on the local advertising industry. As part of Pete’s introduction in the dinner program, he issued a challenge to the advertising professionals in the room: 

“Advertising has become, in America, the greatest single means of mass communication, information, and persuasion which has ever been seen in any society, anywhere, at any time. In Rochester, we are the people who control that force. How will we use it for the betterment of the community in which we live?”
— Pete Potter

From that challenge, The Advertising Council of Rochester was born. For decades, it was a mirror of its national cousin, making its mark on many local issues. They helped the Red Cross form and promote America’s first blood bank. They supported the creation of the Civic Music Association, the RPO’s precursor. For many years they engaged citizens in Rochester’s Community Chest campaign, the future United Way.

For most of our 65-year history, the name The Advertising Council of Rochester described us well. But the world has changed. Our community's needs have evolved, and so has our work. We have dramatically shifted our work from a focus on one-time, tactical projects to addressing critical local needs through a community-centered approach. Today advertising is just one of many tools we use to address complex problems within nonprofit organizations, and within the community.

We have an ambitious vision for the future: that our community will be known for addressing big challenges through collaboration; that our organization will be one of the primary justifications for that reputation, and that we will be a magnet for passionate people looking to do good. We are the place where causes and organizations come to ignite change around their missions.

In January 2016 we officially announced a new identity for the organization. Our new name, Causewave Community Partners, represents what we've always been about – putting the cause first in everything we do. It represents movement – because momentum is necessary to find solutions for tough problems. And it represents collaboration – because we can't – and don’t – do this work alone.

Together, with all of our partners and supporters, we will continue to make waves by carrying Pete Potter’s legacy forward as a powerful force for good in our community.