Texting while driving is three times more dangerous than drunk driving—it increases your risk of a crash by 23 times (Virginia Tech, 2009) and is now the leading cause of teen deaths, according to a study by Cohen Children’s Medical Center.
The Yeah, You’re That Distracting campaign takes a unique approach by targeting the person outside the car – the driver’s family and friends. The message is simple: if you're talking or texting with someone while on the road, hold the conversation until a safer time. Otherwise, you could be the cause of an accident – or worse.
In 2012, Causewave conducted an observational study of local distracted driving behaviors –physically counting 11,000 cars – and found that one in every 34 drivers were visibly distracted by the use of a cellphone. In 2014, a follow-up study showed a 20% decline in distracted driving behaviors and that one in every 42 drivers were visibly distracted. The third installation of this study, conducted just this September, revealed that distracted driving has remained flat over the past two years.
There is more work to do. If you’d like to get involved please contact us or visit urthatdistracting.org.
This initiative is sponsored by Allstate, Isaac Heating & Air Conditioning, Rochester Automobile Dealers Association, Empire State Safety Instructors, and Rochester Regional Health.
Pro bono partners: Roberts Communications is the creative partner, Innovative Solutions developed the website, and Tipping Point Communications is our public relations partner.