Partner: Healthy Baby Network
Project: Fundraising Planning and Support

The context
Health starts in our homes, schools, workplaces, neighborhoods, and communities. It is often determined by access to social and economic opportunities, including the resources and supports available to parents.

The challenge
Healthy Baby Network (HBN) is dedicated to improving health outcomes for mothers and babies by addressing the inequities in these social determinants of health in Greater Rochester. HBN works to reduce infant mortality, connect mothers with individualized case managers, and ensure that all women have equal access to care, no matter their income, zip code, or race.

Traditionally HBN has relied heavily on federal funding, and last year the board saw a need to diversify the sources of funding to sustain their work in the future. And as a first step, they needed to develop their capacity to fundraise.

What we did
Causewave helped to create and implement a fundraising plan to develop the staff and board’s fundraising skills, increase individual giving, and expand sponsorship for their current events. The work included fundraising tools and training for staff and board, annual appeal support, and activities that would increase donor engagement to retain and grow relationships.

You will be proud to learn that your support has allowed Causewave to offer strategic direction and support to this small-but-mighty nonprofit organization. As a result, HBN successfully raised twice their year-end annual goal and secured a $5,000 major gift from a dedicated volunteer.

This is thrilling. We now have concrete data to go back to the board with. Fundraising really is a true mix of both art and science. Clearly we’re on a path: what a difference a year — and a fundraising plan —make!
— Karen Elam, Board Member and Fund Development Chair