Would you like an opportunity to make an important impact on how the media covers people of all races in our community? We're hoping you can join us for just few hours, for one session of an upcoming study that we're conducting.

Background: Structural racism and unconscious bias have a significant impact on poverty in greater Rochester. Indirect experiences, like messages seen in the media, play an important role in shaping attitudes towards race. To better understand the effects of local media on racial attitudes, Causewave is conducting a scientific study.

We're recruiting a group of volunteers to help analyze a large set of local media content and assess how different racial groups are currently represented.

What's involved: You will be trained by our professional research partners at the start of each session. You will then answer brief questionnaires about local media stories (print and recorded TV).

Timing: 3-hour sessions will be held the following dates...

Thursday 1/18 4–7pm
Saturday 1/20 9am–12pm
Monday 1/22 4–7pm
Thursday 1/25 4–7pm
Monday 1/29 4-7pm
Thursday, 2/1 4-7pm

Note: It is important to the study’s design that we recruit a racially balanced volunteer team.

Who’s a good fit: Any adults with availability during one or more sessions. No background in media or marketing needed.

Location: All sessions will all be held at RIT.

Please let me know if you are available to participate in a session. If you have friends, family, or colleagues who may be interested, please spread the word!

If you have any questions, please email me or call 442-0200 x206.

Thanks so much!
 Marta Driscoll
 Program & Outreach Manager