It is especially rewarding for our volunteers and staff when we get the chance to see our capacity building work with a nonprofit come full circle. Recently we were fortunate to have that opportunity with the Canandaigua Comfort Care Home (CCCH).
CCCH, which provides a peaceful and compassionate home for the terminally ill and their families, first met with our team in 2014 as they looked for advice about launching a new nonprofit. We suggested they embark on a brand development process, to establish a guide for future organizational activities, behaviors, and decisions.
Shortly after developing their brand, CCCH used it to guide an important decision for the organization – what the home should be called. They partnered with us to facilitate the process to develop a new name, tagline and logo that align with their newly established brand.
Partnering with copywriter Julie Garland Clementi and designer Andrew Soucier, we helped their team come to consensus on an identity that accurately captures the positive and caring environment the home will offer its residents. The new name, Light Hill, communicates their mission – to promote comfort, peace, and living well through end-of-life journeys.
With hundreds of volunteers, donors, local businesses and supporters, Light Hill is truly a community-built and supported home. The staff and board wanted to bring all of their supporters together to celebrate the hard work that went into bringing the home to life before it welcomed its first residents.
Causewave assisted with the planning, coordination and communication an opening celebration on May 26th. Hundreds of supporters turned out to help open Light Hill just as they helped to build it – as a community.