For years the Cancer Services Program of Monroe County (CSPMC) has been partnering with Causewave Community Partners on a messaging campaign focused on encouraging the uninsured or under-insured population to get breast, cervical, and colorectal cancer screenings.
The introduction of the Affordable Care Act caused a significant shift in the landscape of the healthcare industry. Due to these changes we’ve taken a step back and take a broader look at the strategy we are using to create the change we seek. In our community, preventable or treatable cancers will impact fewer lives.
Our partners include the CSPMC, Martino Flynn, University of Rochester Medical Center, the American Cancer Society, St. Joseph’s Neighborhood Center, Common Ground Health, D4 Marketing, Monroe County Medical Society, Excellus Safety Net Programs, Excellus BlueCross BlueShield, Rochester Regional Health System, Paychex, and Wegmans Food Markets.