The Advertising Council of Rochester is now Causewave Community Partners
For most of our 65-year history, our name described us well. But the world has changed. Our community's needs have evolved, and so has our work. Today, advertising is just one of many tools we use to address complex problems within nonprofit organizations, and within the community.
Our new name, Causewave Community Partners, represents what we've always been about — putting the cause first in everything we do. It represents movement — because momentum is necessary to find solutions for tough problems. And it represents collaboration, because we can't – and don’t – do this work alone.
This new name also supports our long-term vision: that we will be a community known for addressing big challenges through collaboration, and that this organization will be one of the primary justifications for that reputation.